New Kid on the Block: "Bloomflora" Wins Reader's Choice Poll

Bloomfield's newest florist is popular with patrons who are looking for a flower shop and a boutique all in one


This week, Patch’s Readers' Choice poll asked, “Who is your favorite florist in town?”

The answer, surprisingly, was a florist that had its !  Most readers voted for Bloomflora, a boutique floral and home shop at 385 Broad Street.

Owner Mimi Betancourt’s stylish shop features graceful floral arrangements that visually harmonize with a sophisticated array of home goods like candles, soaps, vases and exotic potted plants.  The mood is friendly, welcoming and uncompromisingly chic.

Betancourt says her mission is to create floral creations that are both beautiful and affordable. “It’s about the experience,” she smiled. “You can come in and spend $20 and feel like you spent $100.”

This summer, the with upgrades and improvements to the North Center business district. Those plans will dovetail nicely with the launch of Bloomflora.  Not only does the shop offer a pleasant walk-in experience for customers, Betancourt says new offerings, such as evening floral workshops beginning in May, which will “focus on creativity, color palate, working with texture and creating your own arrangements.” “DIY Tuesdays” will also be offered, where people can make unusual gifts and handmade floral arrangements.   

“We’ll also be offering Girls’ Night Out, where we’ll serve wine and h’ors deourves and play music – for bachelorette parties, or just a fun place for girls to hang out,” said Betancourt.

Finally, she plans to introduce kids’ workshops once a month.

For Bentancourt, who opened the shop so she could be independent, work in her hometown and be closer to her family, Bloomflora is a dream come true. 

“I'm a designer.  I want to be able to live my own dreams, not someone else’s dreams, and I want to have my kids with me,” she said.


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